With a family tradition in the Watchmaking and Jewelry industry dating back to 1802, Schullin Wien was founded in 1974 in Vienna by the eponymous Herbert Schullin. Recognized for its ability to infuse its creations with bold geometric forms, the company is renowned for its unique pieces that are entirely designed and handcrafted in the Viennese workshop.

In addition, the Schullin family maintains Austria's longest-standing Rolex partnership: as early as 1956. The cooperation was initiated by the original company founder Johann Schullin Senior, making Schullin the official concessionaire. Since then, the successful and also personal connection to Rolex has continued and intensified.