On 31 July 2026, TUDOR and Schullin „Uhren im Looshaus“ came together for an exclusive cycling event that celebrated the values shared by Swiss watchmaking and the world of performance cycling. Organised in collaboration with PBike and Ride BMC, the event welcomed cycling enthusiasts, watch collectors and friends of the brand for a morning centred around precision, craftsmanship and community.

Beginning at the iconic Looshaus on Vienna's Michaelerplatz, participants gathered before setting off on a scenic route towards Cobenzl. Passing through the city, along the Danube and into the winding roads of the Wienerwald, the ride offered the perfect opportunity to experience the spirit of TUDOR beyond the boutique. After a short stop for refreshments overlooking Vienna, the group returned together to the Looshaus, where the conversations continued among an exceptional selection of TUDOR timepieces.

Cycling has become an integral part of TUDOR's identity through its partnership with the TUDOR Pro Cycling Team. The sport demands precision, endurance and resilience, qualities that are equally fundamental to the creation of every mechanical TUDOR timepiece. Whether on the road or at the watchmaker's bench, exceptional performance is achieved through meticulous craftsmanship, technical expertise and an unwavering commitment to excellence.

The collaboration between TUDOR and Schullin „Uhren im Looshaus“ brought these shared values to life through an experience rather than a traditional presentation. Combining Swiss watchmaking with a carefully curated cycling event, the day celebrated a mutual appreciation for craftsmanship, performance and community.

Leaving Schullin „Uhren im Looshaus“, the group cycled through Vienna before making their way towards Cobenzl along scenic roads overlooking the city. Riding premium BMC bicycles supplied by Ride BMC and guided by Florian Binder of PBike, participants enjoyed a route that balanced flowing sections with rewarding climbs, encouraging both conversation and performance.

A short stop on Cobenzl offered the opportunity to enjoy refreshments while taking in panoramic views across Vienna before the group continued the return journey to the city. While the route challenged the riders, the atmosphere remained relaxed, bringing together people united by a shared appreciation for cycling and fine watchmaking.

The TUDOR Pro Cycling Rideout demonstrated how meaningful collaborations extend beyond products. By bringing together TUDOR, Schullin „Uhren im Looshaus“, PBike and Ride BMC, the event united people through a shared appreciation for craftsmanship, performance and authentic experiences.

From the first kilometres leaving the Looshaus to the final conversations back inside the boutique, the day celebrated the spirit of Born To Dare in a way that felt both natural and memorable. It was an experience that highlighted the connection between Swiss watchmaking and cycling while strengthening the community that surrounds both.